I had been pondering about the question of…

Does our prospective brides understand our style of wedding photography?

What is their perception and understanding of what our style is?

While we have been largely successful in past wedding assignments in the way we strive towards ensuring that our mutual goals are discussed and understood, it wouldn’t hurt to further illustrate these specifics to future prospective clients.

So that kept me thinking about how can we better crystalize, in descriptive words, those details, ideas and concepts.

Here’s what I came up with:

#1: I firmly believe in the unobtrusive style of wedding photography. This is often conducted on my part without the active participation or even knowledge of the subject at hand. These techniques were pioneered in commercial, fashion and documentary photojournalism and I seek to document all precious moments along these guidelines.

#2: Increasingly, today’s savvy brides are demanding a fresher, more spontaneous approach to event photography — one that captures the often subtle, candid and genuine images and emotions of real life as they unfold.

Wedding photojournalism seeks to document your wedding as they are — not by staging and arranging, but by quietly observing and discretely documenting those little moments and scenes that make up the overall theme, or signature of the event.

#3: When you look back on your wedding images, the essence of the event will be characterized less by what people wore, and more by the intimate details that connected people together.

We think of those posed or contrived images look that way to today’s sophisticated brides. There is something uniquely compelling about that one candid moment captured as it occured that simply can’t be staged.

I focus my lenses for those brides who appreciates that difference.

#4: I believe that there is an inherent interest in all of life’s moments. One must simply figure how to capture it before it’s gone. Accomplishing this takes more than the technical mastery of photography. It requires someone skilled in the art of observing and anticipating.

I love to observe and anticipate.

#5: I pledge to retire from photography altogether the day it stops being fun for me OR for my clients.